FACES Beauty Middle East has launched a new campaign called “The Beauty-ful Game” for Saudi National Day. The campaign aims to celebrate the connection between beauty and football, while also honoring Saudi Arabia’s evolving identity. At the center of the campaign is Saud Abdulhamid, a national football hero and the first Saudi player to join the prestigious European club, AS Roma.
Saud Abdulhamid: A Symbol of a New Era
According to Layan Alhafi, Marketing Director at FACES, Saud Abdulhamid represents a new generation of Saudi talent. He is seen as confident, disciplined, and proud of his heritage, embodying the transformative journey of the Kingdom. The campaign highlights that “beauty is about how you carry your story,” aligning with the values of FACES.
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