Luxury British homeware brand LUSSO is expanding into the UAE as part of a five-year plan to become a £1 billion business. The move follows a successful year where the company exceeded its financial targets by 10% and expanded its reach to over 90 countries. LUSSO is known for its high-end bathroom products, made from rare Tiffany Marble, and has been featured in prestigious locations like Claridge’s in London and The Venetian in Las Vegas.
Strategic Growth in the Middle East
According to founder and CEO Wayne Spriggs, the UAE is considered a strategic gateway to the broader MENA market. The brand already has a dedicated UAE website, which has seen customer demand exceed all expectations. To build on this success, the company is planning to open its first physical showroom in the UAE, allowing customers to experience its craftsmanship firsthand. The company’s products have already been included in high-profile projects related to Saudi Vision 2030.
Digital Transformation and Future Goals
LUSSO’s expansion is supported by a new global e-commerce platform, set to launch in Q2 of 2025 in partnership with Shopify. This new site will expand the company’s offerings to include lighting, furniture, and other home accessories, positioning it as a luxury homeware department store. The brand’s ambition to reach a £1 billion valuation is also driven by a focus on innovation, sustainability, and talent investment.
